Chevrolet Race Simulator
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Possibly the best brand activation in the automobile industry!
CREDITS
- Year :2014
- Brand :Chevrolet
- Agency : McCann Canada
- Location :
Toronto
The story behind
Traditional test-drives are complicated to operate due to logistics and traffic in crowded cities. But if going outside for the ride is not an option, how can a manufacturer engage participants in an experience with its products?
WHAT WE DID
Timecode Lab's road coaster simulator transformed a real Camaro into an arcade video game featuring real driving sensations. At the end of their ride, participants received a personalized recap video of their performance and were able to share it on social media. Thrills guaranteed!
A multi-sensory experience that put a happy smile in your face
Technologies
- Unity
We used Unity game engine as the corner stone between the real Chevrolet and its virtual avatar
- Custom electronics
Motion sensors installed all around the Chevrolet allowing game control and retroaction commands
